Our planet is rich with oceans so deep we’ve scarcely seen the bottom, and vast underground supplies of water as well. But of all that water, clean drinkable water adds up to less than one-half of 1 percent. Not even a drop in the bucket.
We’re using it faster than it can replenish itself. Drought conditions, a growing population and thirstier economic demands are drying up our reserves. We’ve seen the effects in other parts of the globe — now we know it could happen to us.
It’s time to get serious.
Sure, we’re trying to conserve, but we’ve got to do even more with less, and conservation’s not enough. It’s time to bring new technology to the water’s edge and turn previously unusable resources into some crystal-clear solutions.